Sports Promotions;
publication of a sports product, organization or venture to help produce sales or gain awareness
Promotions in all levels of sports
Sport Promotions are found in all levels. From youth sports to professional franchises, the idea is the same. The idea is to promote the team or sport, either to bring more fans to the games or to sell more merchandise.
Youth;
There is always youth sporting events throughout cities that may do something as small as fundraise for jerseys that will help bring awareness to their games. More games means more ticket sales and more fans to the events. At the smaller level it is common to see advertisements in the local newspapers or flyers at local community venues.
Little League
AAU Basketball
YMCA Youth Days
College and Professional Sports;
Promotions at the collegiate and professional level is a huge part of their business. Sport promotions and game day promotions are ways to help keep fans in the seats and fans at home watching. There are many different crazy ideas that attracts people to sports. People are specifically hired to promote the games. It is more common to see promoters use social networks like Twitter and Facebook to help gain awareness for different events at different games. There are billboards in large cities, commercials, internet banners and newspaper ads that can help a event gain exposure. For businesses such as the athletic department at universities and franchises, selling tickets is the biggest concern. Selling tickets makes revenues and gains exposure and helps sell merchandise as well.
Here are some links for different game day promotions
http://www.guhoyas.com/ot/promotions.html
http://www.towsontigers.com/ViewArticle.dbml?DB_OEM_ID=21300&ATCLID=1607409
http://www.packers.com/gameday/gameday-promotions.html
http://www.gamedayoperations.com/
Youth;
There is always youth sporting events throughout cities that may do something as small as fundraise for jerseys that will help bring awareness to their games. More games means more ticket sales and more fans to the events. At the smaller level it is common to see advertisements in the local newspapers or flyers at local community venues.
Little League
AAU Basketball
YMCA Youth Days
College and Professional Sports;
Promotions at the collegiate and professional level is a huge part of their business. Sport promotions and game day promotions are ways to help keep fans in the seats and fans at home watching. There are many different crazy ideas that attracts people to sports. People are specifically hired to promote the games. It is more common to see promoters use social networks like Twitter and Facebook to help gain awareness for different events at different games. There are billboards in large cities, commercials, internet banners and newspaper ads that can help a event gain exposure. For businesses such as the athletic department at universities and franchises, selling tickets is the biggest concern. Selling tickets makes revenues and gains exposure and helps sell merchandise as well.
Here are some links for different game day promotions
http://www.guhoyas.com/ot/promotions.html
http://www.towsontigers.com/ViewArticle.dbml?DB_OEM_ID=21300&ATCLID=1607409
http://www.packers.com/gameday/gameday-promotions.html
http://www.gamedayoperations.com/
Here is a video giving examples of multiple Game Day Promotions
Different Game Day Promotions
- Special Recognition games
- product coupon giveaways
- activities and competitions for the kids
- Kids Day
- Halftime Promotional Shows
- T-shirt tosses
- Product Samplings
- Kids run the bases at baseball games
- Sit in a specific section & win giveaways
The Future is Female
Underneath is a link to a video Adidas make saying how the future is targeting females towards sports promotions. There is no speaking, just watching a female change into multiple male dominated sport uniforms (boxing, car racing, hockey). I agree that targeting females to promote sports will be a more common idea. Since the sporting industry is usually more male targeted, by making products and sports female orientated, I think sales will definitely increase.